Athletics Canada announces new partnership with Always Advancing

Athletics Canada is proud to announce today a new three-year partnership with Always Advancing, a worldwide leader of custom recognition and promotional products. As part of this partnership Always Advancing will exclusively provide Athletics Canada with custom championship medals, awards and promotional products for its events and programs.

“We are extremely pleased at the opportunity to work in close collaboration with Always Advancing,” said Rob Guy, Athletics Canada Chief Executive Officer. “We’re equally excited at the opportunity of introducing Always Advancing to event organizers across Canada, they have forged an excellent reputation of providing both a first-class product and service.” Guy adds, “This partnership provides our organization with access to great products, with an excellent value-added proposition to our stakeholders.”

Always Advancing already works with a number of major Canadian events including Ottawa Race Weekend, Scotiabank Toronto Waterfront Marathon and the Army Run.

Chris Seiler, President, Always Advancing, “We are extremely excited to become partners with Athletics Canada.  Canadian road races have been a huge part of the success Always Advancing has achieved in our 10 years of doing business in the Endurance Sports Industry.  With this partnership we hope to solidify this success and expand by helping Athletics Canada and many other prestigious organizations in North America.”

For more information about Always Advancing and their complete line of services and products please visit their website at

Always Advancing, established in 2008, is a world-renowned manufacturer of awards, apparel, and promotional products with a specialization in custom finisher medals and ribbons for endurance events. Always Advancing recognizes the hard work and dedication it takes to cross the finish line and we strive to design and manufacture awards which the athlete will appreciate and wear proudly. Aside from athletic events, we also provide for businesses and events of all kinds across the globe! All of our designs are 100% custom made with extreme attention to detail and perfection.

We pride ourselves in creating a uniquely designed product for each event or business. We want each client to be proud of their accomplishment and receive the best possible product they ask for. Our design, sales, and customer service teams provide our clients with the best quality and service. Our ordering process is seamless for all event directors, business owners, and their staff.

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