Athletics Canada has approved the following amendments to the IAAF Advertising Regulations for competitions held in Canada. Athletics Canada believes in providing opportunities for its athletes, clubs and branches to engage and leverage sponsorship arrangements.
The regulations set forth below are in effect effective immediately. They apply to all meets held in Canada, with the exception of IAAF, IPC or NACAC Area meets. The Athletics Canada advertisement regulations are also applicable to all sanctioned road running events, except IAAF Label events which follow IAAF Advertisement Regulations.
Please refer to the accompanying illustrations in conjunction with the regulations below.
Upper body Attire
The front of the top may include the following:
- The garment’s Manufacturer logo may be displayed once (1) on the left breast, with maximum size of 30cm2 and with lettering a maximum 4cm in height (name) or 5cm in height (for logo).
- A sponsor logo, club logo or other identifier may be displayed once (1) on the right breast, be a maximum of 40cm2 in area, with a maximum height of 5cm.
- A sponsor logo, club logo, athlete’s name or other identifier may be displayed vertically on the side of the top. The lettering of this must not exceed 10cm in height and 40cm in length. This applies to both sides of the garment.
- The non-commercial club or branch logo and / or name can be included in the overall design without any size or placement restrictions.
The back of the top may include the following:
- An area at the top is open for club/branch logo(s), or athletes to display a range of personal logos. This area is restricted to 20cm in height (from the top of the garment). Logos may include; club/branch logo, manufacturers logo, athlete’s personal sponsors, athlete’s name or social media handle. There is no limit to the number of logos displayed or the individual size of these logos providing each sponsor is only displayed once, and fit within the designated area.
Lower Body Attire
The front of the bottom may include the following:
- The manufacture’s logo may be displayed once (1) on the left leg with a maximum area of 20cm2 and a maximum height of 4cm
- One (1) club/branch or personal sponsor logo, which is no larger than 20cm2 with a maximum height of 4cm
- The club/branch or an athlete’s name or personal sponsor may be displayed vertically on the side of the lower body attire. The lettering of this must not exceed 10cm in height and 40cm in length. This applies to both sides of the garment.
The back of the bottoms may include the following:
- An area on the back of the garment, measuring no more than 10cm high is open for club/branch or athletes to display a range of personal sponsors. Logos may include; club/branch logo, manufacturer’s logo, athlete’s personal sponsors, athlete’s name or social media handle.
Amended Guidelines for Other Attire
The following applies to non-competition gear when carried, worn or otherwise used on the Field of Play:
- There are no restrictions to non-competition garments, including both upper and lower body garments. This includes tracksuits, non-competition shirts, etc
- There are no restrictions on the number of logos that bags, socks or shoes may have
- Permanent or temporary tattoos advertising a sponsor are permitted, as long as the maximum combined tattoo surface does not exceed 40cm2
Athletics Canada reserves the right to make amendments to the above guidelines for ‘other’ attire, if in their opinion these regulations conflict with the commercial interests of any competition or Athletics Canada.
Logo / Advertising Restrictions
The following restrictions apply to sponsor logos and club/branch logos that are included on any item carried onto the field of play (including competition and non-competition uniform):
- Advertising which is, in the opinion of Athletics Canada, tasteless, distracting, offensive, defamatory, or unsuitable
- Advertising of tobacco products is prohibited
- Political and religious advertising is prohibited
Athletics Canada reserves the right to reject any uniform or non-competition gear, which in its reasonable opinion breaches any part of the above, or otherwise brings the sport into disrepute.
It is strongly recommended that where athletes, clubs or branches require clarification on any of these regulations or have some concern about a sponsor or logo placement, that they contact Athletics Canada prior to having any uniforms produced to avoid any potential issues at an event.
Information contained in this document overrides the rules stated in the IAAF Advertising Regulations. If not covered above, the rules outlined in the 2014 IAAF advertising regulations will apply.
Athletics Canada will actively work with member branches and the National Officials Committee (NOC) to ensure they are aware of the amended advertising regulations, and enforced accordingly.
Athletics Canada reserves the right to amend these regulations periodically.AC Advertising Regulations 2017