Becoming Para Ready
Promotion
PROMOTION FOR PARTICIPATION
Create inclusive and accessible promotion of Para Athletics. Athletes with a disability are often unaware of the opportunities available in Para Athletics or may assume you are not ready to welcome them in your programs.
ACTIONS
- Be clear about your Para Readiness and your limitations.
- Increase awareness by hosting a try-it day or Para development weekend in your clubs/Province or Territory.
- Think beyond sport: Reach out to local disability organizations, rehab centres and sport partners
- Perform an accessibility audit of your website. Click here for tips on how to make your website more accessible
- Consider your whole audience in social media posts and communications efforts. Ask yourself:
- Are Para Athletes represented?
- Are we using Alt-text or image descriptions in social media posts?